The milestone 10th season of Big Brother Naija (BBNaija), themed ‘10/10’, premiered on Saturday, with show host Ebuka Obi-Uchendu welcoming the first batch of housemates.
Ebuka set the stage for fierce competition, as housemates vie for a record-breaking ₦150 million grand prize.
Each contestant brought a unique energy and strategy, hinting at potential rivalries, unexpected alliances, and the high-stakes drama BBNaija fans have come to expect.
In a surprise twist revealed during the live premiere, Ebuka announced that the ₦150 million prize won’t simply go to one winner.
For the first time in the show’s history, housemates must earn the prize money weekly through various tasks and Big Brother’s challenges.
This ‘work-and-reward’ twist is set to shake up the game, keeping housemates alert and viewers fully engaged each week.
Only half of the housemates were introduced on Saturday; the rest are expected to enter the house on Sunday during part two of the premiere.
Viewers should brace for even more surprises as Big Brother unveils twists throughout the 10-week season, which ends on October 5.
