Bvndle Loyalty, an investee company of VFD Group, has announced the launch of its inaugural Bvndle Rewards Festival, an event aimed at addressing the global decline in customer experience.
The Managing Director of Bvndle Loyalty Ltd, Mr. Ikechukwu Nwaguru, disclosed this during a media parley on Wednesday in Lagos. He said the festival seeks to tackle an impending $3.7 trillion global loss projected to result from poor customer appreciation.
According to him, the two-day festival, scheduled for December 8 and 9, will serve as Africa’s premier platform for reimagining customer appreciation and loyalty.
Bvndle Loyalty is a digital platform designed to help both online and offline businesses engage and retain customers by creating exceptional shopping experiences that drive repeat purchases and long-term brand advocacy.
“This festival is a bold move to combat the global customer experience crisis, which analysts warn could cost businesses $3.7 trillion in lost sales by 2025,” Nwaguru said.
He added that the event’s core message is that “loyalty is not a metric, it is a relationship.”
“In an era where brand trust is harder to earn and even harder to keep, the Bvndle Rewards Festival offers something truly different.
We are creating a world-class experience that celebrates the people behind the numbers — the customers, brands, and communities that make engagement meaningful,” he said.
Nwaguru noted that the festival is designed to be more than an event — a movement celebrating customer loyalty “in full colour.”
He cited research showing that a 5 per cent increase in customer retention could raise profits by up to 25 per cent, underscoring the economic power of genuine customer relationships.
“The Bvndle Rewards Festival will create an ecosystem where loyalty is nurtured, rewarded, and celebrated as the most valuable currency,” he added.
Also speaking, Mrs. Adatugo Oyebanji, General Manager, Product and Marketing at VFD Group, said the bank is partnering with Bvndle to host the Rewards Festival as a way of giving back to customers.
She explained that the event would feature experiential activations, redemptions, and exciting opportunities for participants.
According to her, VFD’s VeeRewards product has been integrated with the Bvndle platform, allowing users to earn and redeem points for every transaction carried out within the app.
“The digital wallet engine will power the entire experience at the festival. Customers can use their VBank or Bvndle reward cards to earn and redeem points during and after the event,” Oyebanji said.
She added that VBank’s customer-centric approach would make the Rewards Festival an unforgettable experience.
Similarly, Ms. Affiong Okpo, Head of Brand and Communications at Abbey Mortgage Bank, revealed that the bank had developed a bonding platform featuring a unique transactional exchange system using digital coins.
She said the platform, which will be showcased at the festival, is designed to engage young people, promote financial inclusion, and support economic growth amid forex challenges.
“Users can earn coins through transactions and use them to pay for services across different businesses on the platform.
It creates a large service ecosystem where users can seamlessly purchase what they need while being rewarded for their loyalty,” Okpo explained.
She added that the innovative system is expected to have a positive impact on the economy by encouraging digital participation and consumer engagement.
