The list of winners of the 2022 African Public Relations (PR) Awards, which recognizes Superior Achievement in Branding, Reputation, and Engagement (SABRE) has been released.
The award ceremony will take place in Dar es Salaam, Tanzania on May 25th, as part of the 2022 African Public Relations Conference. The campaigns were evaluated by a jury of industry leaders.
The Spokespersons Digest reports that 10 Nigerian PR firms bagged different categories of the awards, including trophies and Certificates of Excellence.
The annual awards organised by the Provoke Media (formerly Holmes Report) in collaboration with African Public Relations Association (APRA), recognise successes recorded in brand reputation management and engagement.
The awards to the Nigerian PR agencies and their clients included four trophies and 19 Certificates of Excellence.
While BHM won two trophies for its campaigns for MTN on Public Offer and Stakeholder Engagement, Chain Reaction won the healthcare category for its campaign for Alpha Mead Health Services.
The Image Merchants Promotion Limited, the publishers of PRNigeria and Economic Confidential also won the African PR trophy for its 101 Fake News on EndSARS protest. The three PR firms also bagged Certificates of Excellence for other campaigns in different categories.
Other honourees with Certificates of Excellence included LSF/PR, Integrated Indigo, RED Media, So.Me Solution, Modion Communications, Blanche Aigle Communications and Chenist Communications
Some of the clients of the PR firms whose campaigns won the awards include the Ministry of Communication and Digital Economy, NITDA, NDLEA, MTN, Lagos state government, MTV Base, Access Bank, Wema Bank, JAC Motors, Centre for Crisis Communication, 9mobile, Mastercard Foundation, European External Action Service (EEAS), Mango Nigeria, Zola Electric and Afrilabs.
Below are 10 Nigerian PR Firms for the African SABRE Awards 2022
BHM
1. Award Trophy: The SABRE Award for Superior Achievement in Measurement and Evaluation
MTN Public Offer — MTN Nigeria with BHM
2. Award Trophy: Public Affairs/Government Relations
Stakeholder Engagement — MTN Nigeria with BHM
3. Certificate of Excellences: Public Education
Global Day of Influence (GDI) — BHM
Chain Reaction Africa
1. Award Trophy: Healthcare
MHF On Wheels— Alpha Mead Health Services with Chain Reactions Nigeria
2. Certificate of Excellence: Western Africa
MHF On Wheels— Alpha Mead Health Services with Chain Reactions Nigeria
3. Certificate of Excellence: Public Education:
JIGI-BOLA Relaunch— BOSKOH x HMI Lagos with Chain Reactions Nigeria
4. Certificate of Excellence: Consumer Products/Services
The Value of JAC — JAC Motors with Chain Reactions Nigeria
5. Certificate of Excellence: Media Arts/Entertainment
ALAT x DAVIDO — WEMA Bank with Chain Reactions Nigeria
Image Merchants Promotion Ltd
1. Award Trophy: Special Event/Sponsorship
Unveiling 101 Fake News on EndSARS — Centre for Crisis Communication with Image Merchants Promotion
2. Certificate of Excellence: Public Affairs/Government Relations
Digital Innovation for Economic Prosperity in Nigeria — NITDA with Ministry of Digital Economy with Image Merchants Promotion
3. Certificate of Excellence: Public Sector/Government
Share Facts about Drugs, Save Lives — National Drug Law Enforcement Agency (NDLEA) with Image Merchants Promotion
LSF/PR
1. Certificate of Excellence: Media Relations
Accelerating digital inclusion in Africa — Convergence partners with LSF
2. Certificate of Excellence: Corporate Image
The backbone of Africa’s thriving innovation ecosystem — AfriLabs with LSF
3. Certificate of Excellence: Crisis/Issue Management
A story of resilience and resolve — Chaka with LSF
Integrated Indigo
1. Certificate of Excellence: Western Africa
Mastercard Foundation Covid-19 Public Awareness Campaign — Mastercard Foundation with Integrated Indigo
2. Certificate of Excellence: Public Sector
Hope Documentary Campaign – EU’s Intervention in North East, Nigeria — European External Action Service (EEAS) with Integrated Indigo
RED Media
1. Certificate of Excellence: The SABRE Award for Superior Achievement in Reputation Management
Access Bank Reputation Management — Access Bank with Red Media Africa
2. Certificate of Excellence: Digital Campaign
Inside Life With Erica — MTV Base with Red Media Africa
Modion Communications
1. Certificate of Excellence: Marketing to Consumer
ZOLA Effect — ZOLA Electric Nigeria with Modion Communications
2. Certificate of Excellence: Media Arts and Entertainment
Certificate of Excellence: Stand Back, Don’t Touch Me — Modion Communications
So.Me Solution
1. Certificate of Excellence: Digital Campaign
International Women’s Day 2021 — Sterling Alternative Finance with So.Me Solutions
Blanche Aigle Communications
1. Certificate of Excellence: Fashion and Beauty
Mango Nigeria Yuletide Campaign — Mango Nigeria with Blanche Aigle Communications
Chenist Communications
1. Certificate of Excellence: Corporate Social Responsibility
9mobile Health Workers Appreciation — 9mobile with Chenist Communications
For a full list of recipients, click Africa PR SABRE Awards Winners 2022
