The creative team behind the popular Grand Theft Auto video game series postponed the launch of the latest installment by several months to May 2026, hitting shares of parent Take-Two Interactive.
Grand Theft Auto VI was originally due to be released later this year, with a trailer having shown that it would be set in Miami-like Vice City and would feature a playable female protagonist for the first time.
“We are very sorry that this is later than you expected,” publisher Rockstar Games said in a statement.
“With every game we have released, the goal has always been to try and exceed your expectations, and Grand Theft Auto VI is no exception,” it said.
“We hope you understand that we need this extra time to deliver at the level of quality you expect and deserve.”
Its predecessor, GTA V, was released in 2013 and sold more than 200 million copies.
Beyond just Rockstar Games, the whole industry is laser focused on the GTA launch at a time when the sector has been experiencing stalled growth after riding high on the covid-related confinements to break sales records.
Strauss Zelnick, chief executive of Take-Two, supported the move in a statement released by the parent company.
“While we take the movement of our titles seriously and appreciate the vast and deep global anticipation for Grand Theft Auto VI, we remain steadfast in our commitment to excellence,” Zelnick said.
The first trailer for GTA VI appeared in December 2023 and has been seen more than 250 million times on Rockstar’s YouTube channel.
Analysts mostly agreed that the delay was not a surprise and welcomed that an actual release date was now on the books.
“While some investors may view this as a delay from the previously suggested ‘fall 2025’ window, the announcement aligns closely with our expectations and should not come as a surprise,” said analyst Mike Hickey of Benchmark.
“Consistent with Rockstar’s track record, this timing reinforces their commitment to product quality over deadline adherence,” he added.
Set to the Tom Petty song “Love Is A Long Road,” it opens with a female character named Lucia being released from prison in what appears to be a fictionalized version of Florida.
Near the close of the one-minute-and-30-second clip, she tells her male partner in crime: “The only way we are going to get through this is by sticking together, being a team.”
The pair go on to burst into a store with pistols drawn and bandanas covering the lower halves of their faces.
Fans saw the scene as confirmation that rumors of a “Bonnie and Clyde” type crime couple are coming true.
Along with its wild success, the GTA series has faced criticism over its violent content.
Critics have from the beginning accused Grand Theft Auto of glorifying violence and encouraging players to engage in criminal behavior –- allegations rejected by New York-based Take-Two Interactive.
GTA players sell drugs, fight, rob, go on car rampages and more. Gameplay options also included assaulting sex workers and going to strip clubs, raising the ire of activists.
Near 1630 GMT, Take-Two shares were down 6.0 percent.
“The stock shouldn’t be down much on that, but people remain uncertain about whether there will be further delays,” said Michael Pachter, analyst at Wedbush Securities.
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