The Dangote Group, in collaboration with Folio Media and Creative Academy on Wednesday, commenced a three-day critical workshop for 60 journalists pooled across Kaduna, Kano, Katsina, Kebbi, Jigawa, Sokoto and Zamfara states.
The training, being held in Kano as part of Dangote’s corporate social responsibility, is themed “The Convergence Journalism” and targeted at building the journalists capacity multi-media skills.
Opening the training in Kano on Wednesday, the company’s Group Chief, Branding and Communication, Anthony Chiejina said the training was planned to upgrade the capacity of practicing journalists on multimedia skills, while describing the company’s relationship with media as cordial.
The Project Coordinator, Folio Media and Creative Academy, Alabi Pius, said Folio Communications is the training arm of Daily Times newspaper.
According to him, the training was conceived to equip journalists, media executives, public relations officers and other professionals.
In his presentation, a lecturer with the Department of Information and New Media at the Bayero University Kano, Dr. Mukhtari Magaji urged journalists to prepare for multimedia skills.
Dr. Magaji described convergence media as a mixture of texts, audio, and video for production and consumption via a single medium of communication.
He categorized the overlapping convergence into economic, technological, and socio-cultural.
Other lecturers scheduled to speak at the training program include Dr. Bala Muhammad, a former journalist with the BBC World Service in London and lecturer with Bayero University Kano; as well as Dr. Saminu Umar, a lecturer with the same University.
