Zambia’s tourist arrivals increased from approximately 1.3 million to 2.2 million—representing about 85 percent growth by the end of 2024—despite ongoing climate change shocks, the government has revealed.
By Alfonso Kasongo
Speaking during the 3rd Travel, Hospitality and Tourism Education (ZTHTE) Summit organized by the Zambia Institute for Tourism and Hospitality Studies, the country’s Minister of Tourism, Rodney Sikumba, said the government has been actively promoting tourism and highlighted the immediate need for a skilled workforce.
Emphasizing the summit’s theme, “Bridging the Human Capital Gap in Africa’s Tourism Industry: Aligning Learning to Industry Development in Africa’s Free Trade Era,” Minister Sikumba underscored the critical role of education in the sector, describing it as the cornerstone of tourism growth.
“Tourism is not just about travel; it’s about learning, sharing cultures, and building bridges between communities. Education is the cornerstone of our industry’s growth,” he said.
The summit was marked by engaging discussions and a shared vision for the future of global tourism, with a focus on current trends and challenges.
Industry leaders, experts, and dignitaries gathered to explore innovations transforming the sector, setting an ambitious agenda for sustainable growth.
Officiating at the summit, United Nations (UN) Tourism Secretary-General Zurab Pololikashvili outlined the evolving dynamics of global tourism.
“Our industry is at a pivotal moment where innovation and collaboration can redefine how we experience and benefit from tourism,” said Pololikashvili, adding, “We must harness technology and sustainable practices to create a resilient future for tourism worldwide.”
Also speaking, Zambia’s Minister of Education, Douglas Siakalima, highlighted the strong connection between education and tourism.
“Investing in education empowers individuals to innovate and adapt, creating a knowledgeable workforce that can drive sustainable tourism practices. When education and tourism collaborate, the entire community benefits,” he said.
From the European Union’s perspective, EU Head of Delegation Madam Karolina Stasiak stressed the importance of international cooperation.
“The EU is committed to fostering partnerships that elevate tourism standards globally. Our shared efforts today will pave the way for a more inclusive and innovative tourism industry tomorrow,” Stasiak noted.
The summit not only provided a platform for robust dialogue but also set the stage for future engagements in the tourism sector.
