VIV Worldwide is entering a new phase of global development with the appointment of Natasha Hall as Vice President VIV Worldwide by Royal Dutch Jaarbeurs.
The move signals a renewed focus on expanding the international reach of the VIV brand and strengthening its role as a leading platform for the global livestock and agrifood industry. The announcement also comes at an important time as preparations gather pace for major upcoming VIV events around the world.
The appointment arrives just months ahead of VIV Europe 2026, which will take place from 2 to 4 June at Koninklijke Jaarbeurs in Utrecht. This edition is particularly significant as it marks the 25th anniversary of the event, one of the most recognised trade gatherings for professionals across the feed to food chain. At the same time, the organisation is also preparing to launch VIV Select India, which will make its debut from 22 to 24 April in New Delhi, opening new opportunities in one of the fastest growing livestock markets.
Hall’s promotion reflects the organisation’s confidence in her leadership and international outlook. Jeroen van Hooff, President and CEO of Royal Dutch Jaarbeurs, emphasised the impact she has already made within the organisation. “From the very start of her time at Jaarbeurs in 2025, Natasha has made a clear mark on the development of VIV Asia, where her international work experience and strategic vision contributed to growth, positioning and market connection. Her new role sets her up for the next step within the organisation and for further developing VIV as a globally leading B2B platform for the poultry and livestock sector.”
In her new role, Hall will oversee the complete global VIV portfolio across Asia, Africa, Europe and the Middle East and Africa region. Her responsibilities include the international VIV trade shows along with VIV Connect and the VIV Trade Forums. A key priority will be expanding the global network of exhibitors, visitors and industry partners while strengthening the international visibility of the VIV brand.
With more than a decade of experience in the exhibitions industry in Dubai, Hall brings strong international expertise to the role. “I see VIV as a unique global platform that brings together the entire feed to food chain, and I consider that integrated approach to be an important differentiating strength,” said Hall.
Her appointment also comes during a milestone year for the brand. VIV Europe 2026 will celebrate its 25th edition and will also mark the decision to move the event to a biennial schedule from 2028 onwards. “VIV Europe has grown into a reliable and forward-looking platform where strategy, technology and business come together. The anniversary edition in June will once again bring hundreds of international exhibitors and thousands of professionals from the global feed to food chain to Utrecht — a recognised hub for agrifood innovation, science and sustainable chain development.”
