The continental footprint of the All Africa Music Awards (AFRIMA) may soon extend deeper into North Africa, following formal interest from Algeria. The development reflects the awards’ growing influence as a unifying platform for Africa’s music industry and a driver of cross-regional creative collaboration.
The development followed a meeting in Abidjan between Algeria’s Ambassador to Côte d’Ivoire, His Excellency Mohamed Abdelaziz Bouguetaia, and the 9th AFRIMA Best African DJ winner, DJ Moh Green. The award-winning DJ, accompanied by AFRIMA Associate Producer Victoria Nkong, presented his AFRIMA trophy to the ambassador during the visit.
Algeria’s expression of interest comes shortly after Côte d’Ivoire also indicated its readiness to host a future edition of the awards.
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Commending the artiste’s continental achievement, Ambassador Bouguetaia said:
“DJ Moh Green has made Algeria proud. He has carried our flag high and demonstrated that Algerian music has a strong voice in Africa and beyond. AFRIMA’s reach across the continent and its influence on youth and cultural policy are impressive. Algeria is open to hosting AFRIMA in the future and ready to explore that possibility.”
Responding, Victoria Nkong described Algeria’s interest as evidence of AFRIMA’s growing continental relevance.
“AFRIMA was created to unite Africa through music and to project our creative industry as a global economic force. We have witnessed the transformative impact of hosting in countries like Nigeria, Ghana and Senegal. The growing interest from countries across the continent affirms that AFRIMA is not just an awards ceremony, but a Pan-African institution.”
DJ Moh Green described the meeting as emotional and historic for him as an Algerian artiste.
“For me, this is bigger than an award. Presenting my AFRIMA trophy to my country’s ambassador is a proud moment. It shows that African music connects governments, creatives and young people. Seeing Algeria show interest in hosting AFRIMA proves that we believe in African music and in our place in the continental conversation.”
With Algeria exploring the possibility of hosting, the move signals sustained momentum for Africa’s premier music awards platform as it expands its footprint and strengthens cultural integration across the continent.
In partnership with the African Union since 2014, AFRIMA remains one of the continent’s longest-running music awards platforms. Beyond celebrating musical excellence, it positions itself as a driver of youth empowerment, creative industry development, tourism and cultural diplomacy.
Previous host countries, including Nigeria, Ghana and Senegal, have demonstrated the awards’ capacity to generate measurable economic and cultural impact, reinforcing its value as a tourism, media and economic catalyst.
Each AFRIMA Awards Week attracts more than 5,000 visitors to the host city, including nominees, past winners, international delegates, government officials, media professionals, global production crews, self-sponsored tourists and fans. The week-long programme — featuring the Africa Music Business Summit (AMBS), the AFRIMA Music Village, industry networking sessions and the flagship Main Awards ceremony — delivers significant visibility and economic activity to host destinations. The annual awards ceremony is broadcast live to audiences in over 84 countries worldwide.
