The Dangote Peugeot Automobiles Nigeria Limited has started assembling Land Trek, 3008, 5008 and the new 508 vehicles in Nigeria.
The vehicles being built at the new Green Field Assembly Plant in Nigeria’s northwestern region, are coming nearly four years after joint owners received approval from the Nigerian regulator for the former plant, Peugeot Automobile of Nigeria Ltd.
According to the Nigerian automaker, the newly plant can assemble 120 vehicles per day across two shifts.
The management added that the vehicles are expected to flaunt safety features to appeal to the customers and the motoring public.
“With the New Green Field Ultima Assembly Plant, a lot is being done by DPAN to ensure visibility of the Peugeot brand and availability of spare parts to the network and the generality of Nigerians.
“DPAN will be encouraged by our technical partner to reposition the brand in the short, medium, and long term as we ensure customer satisfaction and sustainability.
“This dream has started with the re-launch of the Peugeot brand in Nigeria as well as the local assembly of the 301 at our new Kaduna plant and thereafter the introduction of the Landtrek, 3008, 5008 and the new 508.
“Nothing is being spared to enable market recapture, hence all hands are on deck to ensure not just survival but also continued growth in a market with potential for cars in excess of 100,000 units per year and growing.”
DPAN is co-owned by Africa’s richest man, Aliko Dangote, Kaduna and Kebbi States Government; and a technical partner (Stellantis Group, the parent company of Peugeot).
