In its quest to strengthen, deepen and further grow Nigeria’s economy, Dangote Industries Ltd has undertaken to sponsor the 2022 Lagos International Trade Fair, themed “Connecting Businesses, Creating Value”.
ASHENEWS reports that it also commits to continue to partner with other critical stakeholders to deepen commerce, industry, and economic activities in the country.
A statement from the Branding and Communications Unit of Dangote Group, said trade fairs have become a veritable avenue for the subsidiaries to bond with their customers.
The Trade Fair is expected to be declared open by President Mohammadu Buhari and it will hold from November 4 to 13 at the Tafawa Balewa Square (TBS), Onikan, Lagos.
The collaboration is coming on the heels of similar sponsorship of the recently concluded Abuja International trade fair for which Dangote Group, was a lead sponsor.
Five companies from Africa’s foremost indigenous conglomerate, Dangote Cement, Dangote Sugar, NASCON Allied Industries, Dangote-Sinotruk, and Dangote Fertilisers are participating in the Fair as the business unit plans to open helpdesks to attend to inquiries from prospective customers.
“NASCON is offering its range of products, salt packs, seasonings, and stew mix to customers at the trade fair.
“The salt pack which is designed to endear the product to its teeming customers still comes in packs of 250g, 500g, and 1kg.
“The design is to make the product more accessible and affordable for consumers and other end users.
“NASCON would be giving visitors to its stand at the Dangote pavilion a good treat.
“Dangote Sugar Refinery is bringing to the fair all its product ranges while its Sales/Marketing team will fully be on the ground to attend to customers and prospective new distributors.
“Customers are encouraged to visit the stand and buy products at Trade Fair prices.
“Dangote Cement, a regular participant at both fairs, will operate an office at the Dangote Group Pavilion.
“Customers and users of its cement products are encouraged to visit the office during the period of the fair for consultations with the team.
“Aside from this, the statement said customers wanting to be distributors of any of the products from Dangote Group subsidiaries would have the opportunity to be well informed by staff of the companies who would be on hand to put the customers through how to go about it.
“Besides the products being sold at reasonable prices, lots of gifts have been packaged for potential visitors to Dangote Stand with the opportunity from the wet sampling of its products.
“Group Chief, Branding Communication Officer, Mr. Anthony Chiejina stated that opportunities abound in this year’s trade fair as Dangote Group’s Business units would be expanding its customer base and urged visitors to the fair to take advantage of the development to key into various businesses of the Group
According to him, the Company will be offering information on every aspect of its business, especially the refinery and fertilizer, and urged members of the public to patronize the company at the fair,” Chiejine explained.
