Heirs Insurance Group has launched Prince AI, a multi-language generative artificial intelligence assistant, to drive digital transformation and improve insurance accessibility.
During Monday’s virtual unveiling, Chief Digital Officer Mr. Peace Okhianmhense-Philips described the launch as a major milestone in the company’s digital journey.
He said the initiative reinforces Heirs Insurance’s commitment to making insurance simple, accessible, and inclusive for customers across diverse communities.
The AI-powered assistant delivers instant, intelligent responses to customer enquiries and other insurance-related concerns. It helps users understand coverage options, assess their needs, and choose suitable policies.
“Prince AI was designed with accessibility in mind and supports several local and international languages,” Okhianmhense-Philips said. These include English, Yoruba, Igbo, Hausa, French, German, Spanish, Portuguese, and Chinese.
“The innovation will remove language barriers and enable more customers to access insurance services in the languages they understand best. With Prince AI, Heirs Insurance becomes Nigeria’s first insurer to deploy a multi-language generative AI assistant.”
He said the innovation sets a new benchmark for customer engagement in Nigeria’s insurance industry.
Okhianmhense-Philips noted that the unveiling coincides with the group’s upcoming fifth anniversary of innovation and customer-focused service.
He added that Prince AI enables customers to purchase policies, renew coverage, and initiate or track claims seamlessly. The chatbot is available on WhatsApp, the SimpleLife Mobile App, and the company’s website.
“Prince AI represents the next phase of our digital evolution,” he said. “By embedding generative AI into the customer experience, we are improving efficiency while humanising insurance services. This innovation helps us connect meaningfully with customers and deliver support that is instant, intelligent, and accessible.”
He noted that the assistant was built on adaptive intelligence and would continue to improve through customer interactions. However, human support channels remain available for personalised guidance.
“Where personal counsel is needed, our representatives stand ready with expert advice and clarity,” he said.
Heirs Insurance Group is the insurance arm of Heirs Holdings, with investments across 24 countries and four continents.
