Cititrust Holdings Plc has bagged the African Financial Brand of the Year award at the prestigious BusinessDay’s Bank and other Financial Institutions Awards (BAFI).
The Group Chief Executive of Cititrust, Mr Yemi Adefisan, disclosed this in a statement made available on Sunday in Lagos.
Adefisan, while receiving the award on behalf of the company, expressed his delight at the recognition from BusinessDay.
“This award marks another milestone for Cititrust Holdings and is a testament of the resilience and diligent execution of the firm’s strategic initiatives on customer service.
“Being recognised as African Financial Brand of the Year complements our commitment to improving efficiencies, service quality and innovation.
“I, therefore, dedicate it to our growing loyal corporate and retail customers, who are our essence.
“We will continue to impact lives through our services as well as funding to individuals, businesses and governments,” he said.
He added that the Financial Brand of the Year award was in recognition of its consistent efforts as a resolute African brand expanding on the continent.
Adefisan pointed out that the firm remains focused to change the narrative of financial services in Africa.
“Even though Africa’s economic landscape has been unpredictable in recent times, which resulted in a recession in Nigeria and some of Africa’s best-performing economies, the firm still found its rhythm and excelled,” he said.
Adefisan also highlighted some of the recent recognitions bestowed on Cititrust as: the Investment Holding Company of the Year Award at the 2019 and 2020 edition of the BAFI.
