A digital marketplace, 2Clicks Nigeria, has attracted more than 100,000 downloads and over 100,000 active listings within two months of its public launch.
The founders, George and Toby Igboegwu, disclosed this at a press conference in Lagos on Wednesday.
They said the application entered Nigeria’s top 10 shopping category on Google Play within three weeks, reflecting strong early adoption.
George said the 2Clicks Nigeria platform was designed to strengthen digital commerce by making professional online marketing tools accessible to every entrepreneur. He noted that the initiative particularly targets Micro, Small and Medium-sized Enterprises (MSMEs) to help them reach wider markets without incurring high digital advertising costs.
According to him, the platform removes barriers for small businesses by allowing sellers to list products unlimitedly without compulsory fees.
“The digital marketplace will reduce online selling costs and expand market access for millions of Nigerian entrepreneurs through free product listings. Nigeria’s largely self-employed workforce needs affordable digital tools to reach more buyers and grow their businesses beyond their immediate locations. Optional premium subscriptions will only improve product visibility, while every seller will continue enjoying free access to the marketplace,” he said.
He added that, for enhanced security, every seller undergoes identity verification using either the National Identification Number (NIN) or Bank Verification Number (BVN) before approval. Sellers who complete additional verification receive free badges, while buyers can report suspicious listings and access structured customer support for dispute resolution.
George further explained that integrated WhatsApp messaging enables buyers to contact sellers instantly, while high-definition images and video listings improve product visibility and buyer confidence.
“Sellers also receive free performance analytics, location-based searches and property mapping tools to improve marketing decisions and customer engagement,” he noted.
Responding to questions, Toby criticised some existing online marketplaces for imposing compulsory subscription fees and limiting free product listings. He said reducing operating costs for traders would encourage greater participation in Nigeria’s digital economy and create more opportunities for small businesses.
He added that 2Clicks will sustain its operations through optional premium promotional services while keeping core marketplace features free for all users.
Toby expressed confidence that increased competition among digital marketplaces would drive innovation, consumer choice, and trust in Nigeria’s fast-growing e-commerce ecosystem.
He noted that, according to the National Bureau of Statistics, MSMEs are the backbone of Nigeria’s economy. They account for over 90 per cent of all businesses, provide roughly 84 to 88 per cent of total employment, and contribute between 46 and 48 per cent to the Gross Domestic Product (GDP).
