The Managing Director of Image Merchants Promotion Limited (IMPR), Yushau A. Shuaib, has announced plans to release a memoir detailing his controversial experience at the National Institute for Policy and Strategic Studies (NIPSS), Kuru, while unveiling the organisation’s strong mid-year performance across journalism and strategic communication.
Speaking during IMPR’s mid-year press briefing, Shuaib said the 205-page memoir, Mni vs. Mnipr in NIPSS: Tackling Institutional Bullying, recounts the circumstances surrounding his withdrawal from the National Institute’s Senior Executive Course (SEC 47).
According to him, the book addresses allegations of unlawful access to his private email, claims that he authored a publication he insists he did not write, and disciplinary measures he described as excessive and procedurally flawed. It also examines the role of the Nigerian Institute of Public Relations (NIPR), which terminated its Memorandum of Understanding with IMPR during the controversy.
Shuaib disclosed that petitions submitted to the Nigeria Police Force and the Nigeria Data Protection Commission (NDPC) over the alleged interception of his private email have yet to yield action more than a year later.
He said the experience reflects wider concerns about institutional accountability, citing the alleged freezing of IMPR’s corporate account by Access Bank and his pending defamation suit against Terrence Kuanum.
“These experiences reinforce my conviction that justice delayed not only affects individuals but can erode public confidence in institutions established to uphold the rule of law,” he said.
Reviewing the memoir, investigative journalist and Daily Nigerian publisher, Jaafar Jaafar, commended Shuaib for documenting what he described as institutional bullying, saying the PRNigeria publisher had consistently used communication to advocate for justice and defend vulnerable groups.
Jaafar recalled Shuaib’s previous legal battle involving former Minister of Finance, Dr. Ngozi Okonjo-Iweala, which he said ended in Shuaib’s favour, describing his resilience as an example for others confronting powerful institutions.
Also reviewing the book, Editor-in-Chief of World Entourage, Haruna Abdullahi Haruspice, described the memoir as a critical examination of institutional culture at Nigeria’s foremost leadership academy.
He said the publication raises important questions about whether leadership institutions should nurture independent thinkers or encourage conformity.
While acknowledging that the Federal High Court ruled in favour of NIPSS, Haruspice argued that judicial decisions determine legality but do not necessarily address issues of empathy, administrative fairness or organisational culture.
He praised the memoir for encouraging reflection on due process, fairness and intellectual freedom, adding that strong institutions benefit from constructive scrutiny.
Beyond the memoir, Shuaib highlighted IMPR’s performance during the first half of 2026, noting that the organisation continued to deliver data-driven reporting across security, governance, economy, technology, health and public communication through its expanding media platforms.
He announced that IMPR’s strategic communication campaigns for the Nigeria Customs Service and the National Drug Law Enforcement Agency (NDLEA) won honours at the 2026 SABRE Africa Awards, while campaigns for the Central Bank of Nigeria (CBN), the National Information Technology Development Agency (NITDA) and the Centre for Crisis Communication (CCC) have been shortlisted for the 2026 IPRA Golden World Awards in Athens.
According to him, IMPR was also named on the PR Power List 2026.
Shuaib outlined the company’s flagship programmes for the second half of the year, including the National Spokespersons Awards and the Economic Confidential Annual Lecture in August, the Security and Emergency Management Awards (SAEMA) in November, and the Arewa Stars Awards in December.
He also announced the publication of four new books: AI in Crisis Communication, Communicating Revenue and Monetary Reform, The Distinguished 109: Profile of Nigeria’s 10th Senate, and The Community Policing Playbook.
Shuaib further revealed that the 2026 PRNigeria Young Communication Fellowship attracted 690 applications for 30 available slots, with successful participants to be trained in Abuja, Kano and Ilorin, including at the newly established PRNigeria Training Academy in Lugbe.
He reaffirmed IMPR’s commitment to promoting credible journalism, strategic communication and knowledge-driven public engagement.
