Meta Platforms has announced a new initiative offering up to $3,000 monthly to attract top content creators from rival platforms such as TikTok, YouTube and Instagram.
The programme, known as the Creator Fast Track, is designed to bring established creators to Facebook by providing guaranteed earnings and increased visibility for their content.
This comes as Meta intensifies efforts to compete in the creator economy, where platforms are increasingly offering financial incentives to retain and attract influencers.
According to Meta, the Creator Fast Track programme is targeted at “established creators who are new to or rediscovering Facebook.”
”Creators in the program can earn $1,000 per month if they have at least 100,000 followers on Instagram, TikTok, or YouTube, or $3,000 per month if they have more than one million followers on at least one of those platforms.
“The program also gives creators immediate access to Facebook Content Monetization, so they can earn even more and continue earning from their eligible content even after the Creator Fast Track program ends,” they said
The programme will run for up to three months and requires participants to post short-form videos, known as Reels, to qualify for payouts.
Meta also noted that creators in the programme will receive increased reach on their content to help them grow their audience faster on Facebook.
