The UK Government, through its Digital Access Programme, has partnered with Blue Sapphire Hub, a civil society organization, to expand digital literacy and inclusion in rural communities across northern Nigeria.
In a statement on Wednesday, the British mission said the collaboration aims to empower undeserved populations in targeted states by leveraging storytelling, digital influences, and community-driven initiatives to bridge the digital divide and unlock economic opportunities.
The mission noted that discussions during a recent high-level stakeholder meeting focused on practical strategies to ensure technology serves as a tool for progress and equality.
“Stakeholders agreed to scale digital literacy programmes in rural communities by deploying digital influences who can champion safe and inclusive technology use. Participants also committed to supporting local innovators and startups through structured mentorship and funding opportunities, enabling them to develop solutions tailored to regional challenges,” the statement said.
The event produced policy recommendations aimed at integrating digital safety and inclusion into state-level strategies, ensuring adoption efforts are sustainable and secure.
Mujina Kaindama, Head of Trade Policy and Market Access at the UK Department for Business and Trade, said the initiative demonstrates how storytelling can drive policy and inspire action. “We are proud to support efforts that promote digital inclusion and create opportunities for all,” he said.
Commending the initiative, Dr. Mukhtar Abdu, National Coordinator of the Presidential Initiative for Unlocking the Healthcare Value Chain, highlighted mentorship as a critical enabler for unlocking youth potential.
“Many youths have creativity and ambition, but without guidance, they struggle to navigate the digital landscape. Fasahar Zamani is a timely initiative that provides the support, safe spaces, and direction they need to adopt technology confidently. With the right mentorship, our youths can innovate, grow, and contribute significantly to Nigeria’s digital future,” he said.
The British mission also revealed that a 12-part short film has been developed under the Accelerating Digital Adoption in Northern Nigeria initiative. The film uses compelling narratives to showcase how technology can address real-life challenges and improve livelihoods.

