MAGGI, a brand of Nestlé Nigeria Plc, has unveiled rising music sensation Qing Madi as the face of its latest campaign, “Me & MAGGI, So Good Together.”
This was announced in a statement by Toritseju Egbebi, Corporate Affairs Manager at Nestlé Nigeria, on Friday in Lagos.
The unveiling, held at Nestlé Nigeria’s Head Office in Lagos, marks a shift in how MAGGI connects with younger consumers—not just as a trusted kitchen staple, but as part of the moments, emotions, and shared experiences that define today’s culture.
Today’s generation doesn’t just eat; they create, remix, and share. From quick meals to content moments, food has become a powerful form of self-expression, with Gen Z redefining it as culture.
For MAGGI, this evolution is both familiar and exciting.
Building on the success of its “Taste of Christmas” campaign—which blended food, music, and emotion—MAGGI continues to evolve its storytelling to reflect how people connect today: through shared experiences that feel real, personal, and culturally relevant.
Speaking at the event, Funmi Osineye, Category Manager, Culinary/MAGGI, Nestlé Nigeria, said the development marks a bold step in the brand’s journey to deepen its connection with a new generation of Nigerians.
“MAGGI has always been part of that journey—from our parents’ kitchens to our own quick meals, and now as part of the culture shaping everyday creativity,” Osineye said.
“Food is evolving, and so are the ways people connect with it. Today, it’s not just about cooking; it’s about expression, vibes, and identity. The new generation is turning everyday meals into moments they create, remix, and share.
“As we tell this new story, it was important to partner with a voice that truly represents this generation. Qing Madi brings that authenticity—her world, her sound, and her connection with young people make her a natural fit for MAGGI today.”
At the heart of the campaign is a simple idea: the best moments often happen in the most familiar places—around food, with people who matter.
Through “Me & MAGGI: So Good Together,” the brand captures these moments in a way that is relatable, expressive, and culturally resonant.
Sharing her excitement, Qing Madi said the partnership was meaningful, adding, “This campaign isn’t just personal—it’s about my generation. We’re expressing ourselves in new ways, even through food and cooking, not because we have to, but because we enjoy it. I’m thrilled to be part of something that reflects who we are and how we connect today.”
The campaign launch was designed as an intimate watch party, offering a relaxed, at-home experience inspired by Qing Madi’s world. Guests—including close friends, media, and lifestyle influencers—stepped into a space where food, music, and culture seamlessly came together.
The event featured three immersive zones: a Content Tunnel, a Music and Culture Lounge, and a Photo Studio, each reflecting how young people create, connect, and share moments today.
With this campaign, MAGGI continues to honor its legacy while embracing new cultural expressions, ensuring it remains a brand that resonates across generations.
